I’m Lawrence Yen,
Traditional path to success has emphasized excelling in a single discipline or field. I'm what they now call the generalist cause you need someone that can see the entire picture and execute accordingly.
Why I can help you.
I’ve helped small and large businesses in Asia & U.S. with different strategies, using every possible resource to help the company — become more efficient, more strategic and turnaround revenues.
I am a creative and self-motivated leader, savvy in connecting consumers preferences with innovative, and practical product solutions. I am both adaptable to market changes and strong in cost containment. Highly skilled in both strategic and tactical marketing, I balance success equally in planning and implementing initiatives. As a visionary and improvement-oriented operational leader, I prioritize communication with team members and external parties.
Here are some examples of some work that explores my other talents. I also came up and created the Dove Chocolate back in 2001 as a side project. Helped created world's first touchscreen router. Good Design Award 2016 for product design. CLICK HERE to view some of my other work
What I can do for you.
- Concept | Branding | Positioning Strategies
- Corporate Strategic Planning
- Product Development & Alignment
- Marketing & Creative Direction
- Outside the box thinking
Other types of work.
Nanoray
Brand & Business Strategy
VP
Brand & Business Strategy
Strategic and tactical marketing that re-aligned with corporate strategy of going towards the path of IPO.
SHARP
Expanding Home Experiences
Director of Business Development
Expanding Home IoT Experiences
I managed the development of new technologies to recreate the home IoT experience and built partnerships with key technology partners.
Crossover Culture Consulting
Marketing Strategy
Consultant
Marketing Strategy
Branding direction and creation of marketing assets.
Kangaroo | Amplicity
Product/Content/Brand Development and Communication Strategy
Director
Creating the story from start to finish
Started the product from scratch, retail & ecommerce sold out within 24hrs. Also created storyboard and helped direct the video of Kangaroo and won the Good Design award 2016.
Contact
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